A little about me....
Brand Storyteller
As Thryvv.io’s Brand Storyteller and Marketing Coordinator, I focus on shaping how our brand speaks, shows up, and connects with business owners and directors.
My work spans SEO, website optimisation, content planning, social media communication, and ensuring that our digital presence truly reflects who we serve. I refine our message across every channel - website, LinkedIn, Facebook, email, and Google Business Profile—to make sure business owners find clarity, support, and trust the moment they discover Thryvv.io.
I believe marketing is not just promotion; it is purposeful storytelling. My goal is to communicate in a way that feels clear, grounded, and compassionate—helping directors feel understood at a time when decisions carry real financial, legal, and personal weight.
Education
A Bachelor in Science Graduate
Additional training and hands-on experience in digital marketing, SEO, content strategy, and copywriting
Ongoing professional development in marketing analytics, brand communication, and audience engagement
Memberships
Active participant in digital marketing and strategic communication groups.
At Home
Outside of work, I’m a dedicated mum, deeply involved in school and community volunteering.
I enjoy writing, reading, and working on creative projects that blend storytelling with purpose.
My downtime is spent with my daughter, cats, and family—recharging, creating, and serving where I can.
Industry Advocacy
I advocate for clear, compassionate communication in the professional services space—especially for small business owners navigating financial stress or uncertainty.
My focus is helping ensure that the guidance they see online is understandable, accessible, and genuinely supportive.
I contribute to:
Enhancing the visibility of director-focused support services
Communicating business recovery and financial literacy concepts in simple, relatable language
Building trust through consistent, authentic digital presence for Thryvv.io
Never heard of a Director's Advocate?
A Director's Advocate is someone who acts as a support system, advisor, or intermediary for directors in a business or organisation, assisting them to manage complex business problems.
Their role can vary depending on the context, but it typically involves helping directors navigate complex challenges, fulfil their legal or ethical responsibilities, and protect their interests. They will typically have qualifications in business management, and have significant experience in running successful businesses.
In some contexts, such as insolvency or financial distress, a Director's Advocate might focus on guiding directors through the complex insolvency process, legal risks, such as insolvent trading, and ensuring compliance with corporate regulations.