Our Story
After 15+ years in business, our journey began with a realization: there simply isn’t enough support for small business owners to succeed. Time and again, we witnessed passionate entrepreneurs and dedicated leaders struggle to navigate the complexities of running a business.
We saw the toll this took on small business owners — individuals who had poured their hearts, savings, and dreams into ventures that deserved to thrive. It became clear to us that something had to change. Small businesses are more than just economic drivers; they are the backbone of communities, sparking innovation, creating jobs, and fostering a sense of purpose and connection. Yet, too often, these businesses are left to navigate an overwhelming array of obstacles without the support they need to succeed.
Determined to fill this gap, we brought together a team of experts with a shared passion for making a difference. We combined our skills, insights, and experiences to create a service that does more than provide advice—it offers a lifeline. From the very beginning, our goal was to stand beside small business owners, equipping them with the tools, knowledge, and confidence to turn challenges into opportunities.
What started as a vision has grown into a trusted resource for businesses of all sizes. We’re proud to have helped countless companies stabilize, grow, and achieve their full potential, and we remain as committed as ever to supporting the innovators, leaders, and dreamers who drive our economy forward.
At Thryvv.io, we act for you.
Thryvv.io acts for you, business owners and directors.
We are a dedicated team of professionals committed to empowering businesses and their leadership through expert guidance, innovative solutions, and unwavering support.
With more than 15 years’ experience in both financial consultative roles and in corporate level leadership, our role is to support directors, executives, and business owners as they face complex challenges, ensuring they are equipped to make confident, informed decisions.
Thryvv.io was started to address
Our mission is to provide a level of support to business owners they can't get anywhere else.
Our Team
Cameron Whinnett
Director's Advocate
Passionate advocate for the small business owners. Cameron is a Chartered Accountant, Experienced Small Business Owner and the founder of Thryvv.io
Rebecca Licuanan
Client Delivery Manager
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Bethany Whinnett
Referrer Coordinator
Bethany manages our partners and referrals.
Chella Canguin
Marketing Coordinator
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.