At Thryvv, professionalism and accountability are at the heart of everything we do. That is why our Director’s Advocates operate under the APESB (Accounting Professional and Ethical Standards Board) framework.
Unlike much of the unregulated pre-insolvency industry, our team follows recognised professional standards that ensure every piece of advice we give is independent, ethical, and evidence-based.
Read: Why We Call Ourselves Director’s Advocates
Here is what that means in practice.
1. We Operate Under an Established Ethical Framework
The APESB standards define how professional accountants must conduct themselves. They set out expectations for integrity, objectivity, competence, confidentiality, and professional behaviour.
These are not optional values. They are mandatory principles that guide our work as Director’s Advocates.
Every member of our accounting and bookkeeping team adheres to APES 110 – Code of Ethics for Professional Accountants, which requires us to:
- Act in the public interest
- Avoid conflicts of interest
- Maintain independence and objectivity
- Exercise professional competence and due care
- Keep client information strictly confidential
This means that when we provide advice, it is based on professional judgment, not commercial incentives or pre-determined outcomes.
2. We Apply Professional Standards to Every Engagement
Each engagement we undertake follows the standards that govern professional accounting services, including:
- APES 305 – Terms of Engagement, which ensures every client clearly understands the scope of our work, responsibilities, and expected outcomes
- APES 320 – Quality Control for Firms, which guides how we manage quality assurance, documentation, and review processes
- APES 315 – Compilation of Financial Information, which governs how we prepare financial statements and management reports
These standards require us to document every step, maintain transparency, and ensure that our advice can be independently verified if needed.
3. We Use Evidence-Based Financial Assessment
Our financial reviews, turnaround plans, and solvency assessments are conducted using accounting methodologies supported by professional standards.
When we provide financial analysis for use in negotiations, creditor discussions, or even court proceedings, those reports are structured to comply with professional reporting requirements.
That ensures our work can stand up to scrutiny from regulators, financiers, and legal representatives.
4. We Separate Advocacy from Conflicted Advice
One of the core principles of the APESB Code is objectivity. We recognise that directors in distress are vulnerable to biased or conflicted advice.
That is why our Director’s Advocates do not take commissions from insolvency firms, financiers, or referrers. Our loyalty is to the director, not to any third party.
We are independent advocates who act solely in the best interests of our clients while remaining compliant with our professional and ethical obligations.
5. We Maintain Professional Competence and Continuous Development
APESB compliance is not a one-off exercise. It requires ongoing education and review.
Our Director’s Advocates are qualified accountants and bookkeepers who maintain continuing professional development (CPD) requirements each year. This ensures we stay current with updates to the Corporations Act, tax regulations, and restructuring frameworks such as the Small Business Restructure and Safe Harbour provisions.
Our goal is to ensure directors receive the most up-to-date, accurate, and compliant advice possible.
6. We Uphold Accountability and Transparency
APESB standards require firms to maintain robust systems of quality control. At Thryvv, we apply internal review processes to every client engagement to ensure our work meets both ethical and technical requirements.
We maintain detailed documentation, including engagement letters, working papers, and assessment records, so that our work can be verified and relied upon by external stakeholders if required.
The Bottom Line
We do not rely on titles or marketing language to prove our professionalism. We rely on compliance with the same ethical and technical standards that govern Australia’s accounting profession.
That is what makes a Director’s Advocate different. We provide the structure, integrity, and accountability that directors need when the stakes are high.
If you are navigating financial distress and want guidance that is compliant, credible, and genuinely in your best interests, we are here to help.
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