Hello,
I'm Bethany Whinnett
Qualified Accountant, Experienced Corporate Manager,
Referral Partnerships Manager at Thryvv.io
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A little about me....
Partner Referrals Manager
I'm a connector at heart, passionate about building genuine relationships that open doors for business owners who need support. I'm deeply committed to my local business community — including the Redcliffe Peninsula Chamber of Commerce and local women in business networks — and I understand the power of the right introduction at the right time.
I work alongside accountants, bookkeepers, mortgage brokers, and business coaches to build a referral network grounded in trust and a shared commitment to helping small business owners thrive.
I'm particularly passionate about supporting women in business, championing access to the right advice and advocacy for female founders and directors navigating the challenges of running a business.
Education
Bachelor of Creative Industries (Interdisciplinary) — Queensland University of Technology, 2009
Major in Secondary Education with a focus on Drama and Visual Arts
Ongoing professional development in partnership management, referral marketing, and business development
Memberships
Active member of the Redcliffe Peninsula Chamber of Commerce, North Lakes Chamber of Commerce, and Pumicestone Chamber of Commerce
Involved in a number of local business networks across the Moreton Bay region
Passionate about connecting people and supporting the growth of small business at a grassroots level
At Home
Outside of work, I'm a proud wife and mum — family is my greatest joy. I love staying active, including time in the water as a qualified swim instructor, and I value deep connection and showing up for the people around me, both in my community and at home.
Industry Advocacy
I advocate for relationship-first business development and human-centred marketing within the professional services space.
My focus includes:
- Connecting business owners with the right partners and support networks
- Building referral systems that create sustainable, measurable growth
- Promoting clear, authentic communication between partners and clients
- Supporting businesses through strategic collaboration and community engagement
Never heard of a Director's Advocate?
A Director's Advocate is someone who acts as a support system, advisor, or intermediary for directors in a business or organisation, assisting them to manage complex business problems.
Their role can vary depending on the context, but it typically involves helping directors navigate complex challenges, fulfil their legal or ethical responsibilities, and protect their interests. They will typically have qualifications in business management, and have significant experience in running successful businesses.
In some contexts, such as insolvency or financial distress, a Director's Advocate might focus on guiding directors through the complex insolvency process, legal risks, such as insolvent trading, and ensuring compliance with corporate regulations.