A little about me....
Josh doesn’t just analyse businesses - he’s built them, fixed them, and lived through the stress of running one.
With a background in data analysis and business strategy, Josh started his career helping companies understand their numbers and decision-making patterns. He honed these skills as a Customer Advocate at Telstra’s Managed Business Division, where he worked closely with business owners and saw first hand the challenges they faced speaking directly with thousands of business customers.
Realising that real expertise comes from experience - not just observation - he took the leap in 2019 and became a Director himself. Over six years, he navigated the highs and lows of business ownership, learning what makes a business thrive and what sends it into trouble.
Now, as a Director’s Advocate, Josh helps business owners regain control, cut through financial chaos, and make the tough calls with clarity and confidence
Education
With a Diploma of Business from TAFE, earning a distinction in marketing for his deep understanding of client behavior, Josh has always had a sharp eye for what makes businesses work. His ability to analyse market trends, customer needs, and operational efficiencies has helped businesses optimize their strategies and drive sustainable growth.
In 2022, he expanded his expertise with Six Sigma training, further refining his approach to process improvement, operational efficiency, and problem-solving. This training has equipped him with the tools to identify inefficiencies, reduce waste, and implement data-driven solutions that enhance business performance. Josh’s combined experience in business analytics and continuous improvement makes him a valuable asset in helping directors navigate financial challenges and build stronger, more resilient businesses.
Memberships and Advocacy
Josh is a very active advocate for SMEs and Startups. Some recent advocacy areas that Josh is involved in:
- Committee Member for Brisbane Southside Chamber of Commerce.
- Brisbane North Chamber of Commerce
- The Hills District Chamber of Commerce
At Home
Josh knows that problem-solving isn’t just for the office - it’s a way of life. Whether it's chasing adrenaline on winding mountain roads or fuelling creativity with a strong coffee, he thrives on energy, strategy, and momentum.
When he’s not helping businesses find a way forward, you’ll find him at artisan cafés, coworking spaces, or deep in conversation at entrepreneurial events. He’s always exploring new ideas, crafting innovative solutions, and connecting with people who think differently.
That same drive is what makes him an invaluable ally for business owners navigating financial uncertainty - because the right perspective can change everything
Never heard of a Director's Advocate?
A Director's Advocate is someone who acts as a support system, advisor, or intermediary for directors in a business or organisation, assisting them to manage complex business problems.
Their role can vary depending on the context, but it typically involves helping directors navigate complex challenges, fulfil their legal or ethical responsibilities, and protect their interests. They will typically have qualifications in business management, and have significant experience in running successful businesses.
In some contexts, such as insolvency or financial distress, a Director's Advocate might focus on guiding directors through the complex insolvency process, legal risks, such as insolvent trading, and ensuring compliance with corporate regulations.