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The Role of the Director’s Advocate in Managing Financial Distress

8 October 2025 by
The Role of the Director’s Advocate in Managing Financial Distress
Cameron Whinnett
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When a business hits financial distress, the pressure can be relentless. Every decision feels urgent, every problem feels personal, and it can be hard to see a way forward. What most business owners need in that moment isn’t another consultant or a list of tasks — it’s an advocate.

That’s where we come in.

At Thryvv, we don’t just tell you what to do. We step in as your Director’s Advocate — a dedicated partner who helps you manage the recovery process with structure, focus, and accountability. You stay in control of your business, but you’re no longer facing the challenge alone.

We bring the same seriousness and discipline of an advisory board, ensuring there’s oversight, momentum, and confidence behind every step of your turnaround plan.


How We Help Directors Regain Control

01. Control the Process

We establish a recovery board to identify the problems, control the process, and oversee progress. This creates structure — and structure brings calm.

02. Bring in the Right People

We use our professional networks to connect you with trusted specialists when and where needed — from accountants and lawyers to restructuring experts and finance brokers.


03. Understand the Numbers

We reintroduce financial discipline through rolling cash flow forecasts, margin reviews, and cost controls, giving you a clear picture of where your business stands and what needs to change.

04. Manage Director Risks

We ensure director risks and governance obligations are actively managed using tools like DirectorShield, so you can make informed decisions with confidence.


05. Proactively Engage

We help rebuild confidence with stakeholders — including staff, customers, creditors, and investors — through transparent communication and practical solutions.

06. Restructure the Debt

Where needed, we explore options to restructure and improve the debt position, working alongside insolvency and legal professionals to find the most effective path forward.

You Don’t Have to Face It Alone

Financial distress can feel isolating, but it doesn’t have to be faced alone. Having a Director’s Advocate means having someone at your side who understands the process, protects your interests, and helps you make decisions with clarity and confidence.

If your business is under pressure, the first step is simple — book a free, confidential chat. Together, we’ll explore your options and help you regain control.

Facing a Similar Challenge?

Book a Strategy Call with us

Book a free strategy call with us today and take the first step toward getting back in control. We’ll help you understand your position, weigh your options, and build a clear path forward — without judgement, pressure, or jargon.



The Role of the Director’s Advocate in Managing Financial Distress
Cameron Whinnett 8 October 2025
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