Hello,
I'm Cameron Whinnett
Director's Advocate, Chartered Accountant,
Experienced Small Business Owner, Founder of Thryvv.io
A little about me....
B. Bus (Accounting), GradDipCA
As a qualified Chartered Accountant, Cameron's experience in Corporate Recovery started early in his career, where he specialised in Financial Management in a bespoke accounting firm in Brisbane's CBD.
From there, he worked for a big 4 firm, PWC in their Private Client's division. It was at PWC that Cameron realised that the best way to help business owners is to really understand their position. That's why, in 2011, Cameron went out and became a small business owner himself in the facilities management compliance industry.
After 11 years in that position, Cameron grew the business to over 70 staff across 3 divisions. Over this time Cameron picked up real world understanding of what it's like to be a business owner - the stress, the late nights and the struggles.
Today, Cameron heads up Thryvv.io, and dedicates his life to helping business owners improve their financial discipline and management sophistication, putting them in control of their own personal goals.
Education
After completing high school in 2003, Cameron's first year of university was in Information Technology, gaining a background understanding of business systems. From there, he transitioned into a Bachelor of Business at QUT in Brisbane, which he completed in 2008, where he majored in Accountancy, simultaneously studying full time and working full time.
Following the completion of his degree, Cameron completed his Graduate Diploma in Chartered Accounting (GradDipCA), which he was awarded in July 2010.
Today, Cameron enjoys keeping up to date with industry and macro-economic news.
Memberships
Active member of:
- North Lakes Chamber of Commerce
- Redcliffe Peninsula Chamber of Commerce
- Caboolture and Surrounds Chamber of Commerce
Active member of a number of local business networks
At Home
At home Cameron, along with his wife Bethany, has his hands full with 3 young kids, 2 dogs, a cat and a turtle.
Cameron loves watching cricket and camping with his family.
His hobbies include tinkering in his home theatre, playing computer based and arcade games and his collection of whiskey's.
Industry Advocacy
Cameron is a very active advocate for SMEs and Startups. Some recent advocacy areas that Cameron is involved in:
- President - Redcliffe Peninsula Chamber of Commerce,
- Consults with Policy advisors to the Minister for Employment and Small Business and Minister for Training and Skills Development, and the Minister for Housing, Local Government and Planning and Minister for Public Works.
- Consults with the Director General and a number of regional leaders within the Department of Employment, Small Business and Training.
- Consults with Moreton Bay City Council's Economic Development Office.
Never heard of a Director's Advocate?
A Director's Advocate is someone who acts as a support system, advisor, or intermediary for directors in a business or organisation, assisting them to manage complex business problems.
Their role can vary depending on the context, but it typically involves helping directors navigate complex challenges, fulfil their legal or ethical responsibilities, and protect their interests. They will typically have qualifications in business management, and have significant experience in running successful businesses.
In some contexts, such as insolvency or financial distress, a Director's Advocate might focus on guiding directors through the complex insolvency process, legal risks, such as insolvent trading, and ensuring compliance with corporate regulations.