3 Grow

When the next move needs to be tested.

Grow is for owners and directors considering expansion, funding, investment, acquisition or another major commercial decision, and who want the case stress-tested before they commit.

We pressure-test the numbers, the assumptions, and the commercial reality, so the move you make is the move you actually meant to make. Bold, when the case is there. Different, when it isn't.

We don't broker the deal, raise the capital or sell you growth. We give you the modelled view that lets you decide, and lets your bank, board or buyer see what you see.

Thinking about a second site, major hire, acquisition, new product line or funding round? We test whether the numbers and assumptions hold before you commit.

Cameron Whinnett advising business owners in a working session.
The cost of a bad growth decision is rarely the line item that made it. Grow gets the picture clear before money commits.
If you're weighing any of this

You are in the right place.

  • A major capex or investment decision
  • An acquisition or roll-up opportunity
  • Raising debt or equity in the next 12 months
  • Entering a new market, region or channel
  • Launching a new product, line or service
  • A lender or investor wanting the numbers
  • An offer that feels right but isn't tested
  • A board that needs a defensible case
What Grow is

A pressure-test, before the commitment.

Most growth decisions die quietly, not from being wrong, but from never being properly tested. A spreadsheet built on the way home. A confident pitch. A model that confirms what was already wanted. None of that survives contact with the real-world version of the move.

Grow gets the case clear: what the numbers actually say, which assumptions matter, what the downside really looks like, and which version of the decision is worth committing to. We are independent of the deal, the lender and the broker, the model exists to help you choose well, not to sell the idea.

How we help

The work, by decision.

These are the most common Grow engagements. Most owners need two or three of them combined, we shape the work to fit the real decision in front of you.

  1. 1

    Feasibility modelling

    Before money commits, the case needs to actually hold up.

    • Bottom-up build
    • Assumption register
    • Sensitivity analysis
    • Break-even view
    When it fits A big move is on the table and the maths needs to be real.
  2. 2

    Business modelling

    A working financial model the business can actually run on, P&L, balance sheet and cash flow that link, drive off the real operating levers, and survive being questioned.

    • 3-way model
    • Driver-based build
    • Scenario layer
    • Board pack ready
    When it fits The spreadsheet has run out of road.
  3. 3

    Scenario testing

    The base case is the easy bit.

    • Stress scenarios
    • Cash runway
    • Covenant headroom
    • Trigger points
    When it fits The plan only works if everything goes right.
  4. 4

    Funding readiness

    When a lender or investor is the next conversation.

    • Investor model
    • Information memorandum
    • Q&A preparation
    • Bank pack
    When it fits Capital is the next conversation, and you only get one.
  5. 5

    Capital planning

    How much money the business needs, in what order, from where, and what each source costs in dilution, security or flexibility.

    • Capital stack
    • Sources & uses
    • Cost-of-capital view
    • Drawdown sequencing
    When it fits More than one funding option is in play.
  6. 6

    Commercial decision support

    For the in-between calls that aren't quite a deal but matter just as much, pricing changes, channel shifts, contract restructures, key-customer concentration.

    • Margin analysis
    • Pricing modelling
    • Contract economics
    • Customer concentration
    When it fits A decision big enough to need testing, smaller than a deal.
  7. 7

    Expansion review

    Second site, new region, additional channel, new vertical, the kind of move that looks like more of the same but rarely is.

    • Unit economics
    • Site / channel modelling
    • Ramp profile
    • Cannibalisation risk
    When it fits Growth that “looks obvious” from one angle.
  8. 8

    Acquisition & investment review

    When the move involves buying, investing in or merging with another business.

    • Commercial due diligence
    • Combined-case testing
    • Valuation sense-check
    • Integration cost
    • Day-100 view
    When it fits A target is on the table and the answer matters.
The Decision Test

Four lenses we put every move through.

Every Grow engagement runs the decision through the same four lenses. Most growth decisions look fine through one or two of them. The good ones survive all four.

If you can name the move you're considering, we can run it through the test in a single conversation, before any chargeable work begins.

  • 1 · Numbers

    Does the maths actually work?

    Revenue, cost, capex, cash.

  • 2 · Assumptions

    Which beliefs is it betting on?

    The two or three assumptions everything actually rides on, surfaced, named, stress-tested.

  • 3 · Stakeholders

    Who has to say yes, and why would they?

    Bank, board, investor, partner, key customer, family.

  • 4 · Reversibility

    If it doesn't work, what can we undo?

    The cost of being wrong, and how long the business has to find out.

How it works

From the first call to a defensible case.

  1. Step 1

    Listen.

    A confidential conversation about the move, timing and decision-makers.

  2. Step 2

    Build the model.

    We construct the case from real drivers with the key assumptions visible.

  3. Step 3

    Stress-test it.

    We stress-test numbers, assumptions, stakeholders and reversibility.

  4. Step 4

    Move with conviction.

    You leave with a defensible case and a clear answer on whether to commit, reshape or wait.

We were ready to sign on a $4.2m expansion. Thryvv tested the case and showed us the version that actually worked was half the size.

Director, multi-site services business Considered acquiring a second operation. Modelling found the unit economics didn't travel; reshaped the move into a smaller adjacent expansion that did.
Original deal size $4.2m
Time to defensible case 5 weeks
Pathway Reshape
Outcome Better deal taken

Bring us the move you're considering. We'll test it.

The first conversation is free and confidential. No commitment, no sales pitch, just an honest read on whether the case stacks up, and what the better-shaped version of it might look like.

Free. Confidential. No obligation. We’ll help you work out what matters first.

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