cameron 
At Thryvv, professionalism and accountability are at the heart of everything we do. That is why our Director’s Advocates operate under the APESB (Accounting Professional and Ethical Standards Board) framework.
Business owners in financial distress are met with a confusing range of voices. Who you choose in your corner can make a big difference to the outcome.
Thryvv.io, Brunet Law, and Restructure Now Partner to Deliver Safe Harbour Protection
When a business starts to struggle financially, directors often face sleepless nights and impossible choices. The pressure from creditors builds, cash flow tightens, and the fear of personal liability becomes very real.
When a business hits financial distress, the pressure can be relentless. Every decision feels urgent, every problem feels personal, and it can be hard to see a way forward. What most business owners need in that moment isn’t another consultant or a list of tasks — it’s an advocate.
Thryvv.io’s journey began with a simple but powerful realisation from our founder, Cameron Whinnett: there isn’t enough meaningful support for small business owners to succeed.
Watch the full panel discussion where Cameron Whinnett shares practical insights on how brokers can step into problem-solving roles that help businesses.
Learn how delayed action and cash flow challenges led a tech start-up to lose control through costly funding rounds. Discover the importance of early financial planning and tough decisions to avoid insolvency and protect business ownership.
Discover how a café owner recovered from financial distress and unwanted media attention after the sudden loss of her husband. A Small Business Restructure helped reduce ATO debt, protect the business, and provide the owner with a fresh start.
Discover how a café owner recovered from financial distress and unwanted media attention after the sudden loss of her husband. A Small Business Restructure helped reduce ATO debt, protect the business, and provide the owner with a fresh start.
When business challenges become complex, Director’s Advocacy may not be enough. Discover how a Financial Strategist can help with trade-on administrations, business model changes, and advisory boards to support growth and recovery.
In this case study, we walk through a real example of how a civil contracting business owner went from overwhelmed and uncertain to clear and confident – all from a single, free conversation. A must-read if you’re not sure where to start.
